ST. PETE BEACH, Fla. – After patiently tolerating two-years of Zoom conferences prompted by the COVID-19 pandemic, greater than 50 product suppliers and different trade stakeholders traveled to the “Sunshine State” in late April to satisfy face-to-face on the UPFDA Spring Convention, the place a complete strategic plan for the 54-year-old group was unveiled.
(Click on the next display for a slideshow from the occasion)
The productive, two-day occasion featured a well-attended board of administrators assembly, celebratory cocktail reception and jampacked academic classes that includes shows by Steve Good of Good Methods, Kemp Anderson of Kemp Anderson Consulting and Jeff Braun of Primera Inc.
The assembly was a much-needed respite for many who skilled the disruption of the previous two UPFDA spring conferences, one canceled in 2020 and the opposite held remotely in 2021 due to well being issues associated to the pandemic. But even this 12 months’s assembly couldn’t utterly keep away from the continued impression of the pandemic with Braun giving his well-received presentation through Zoom “out of an abundance of warning” when he was uncovered to the virus shortly earlier than the occasion.
In kicking off the board of administrators assembly on the primary day of the convention, UPFDA President Tom Forshaw mentioned, “I do know we’ve gotten so much achieved throughout Zoom conferences these previous two years, however there’s no substitute for in-person get-togethers. That’s one of many causes we’re so enthusiastic about this assembly.”
And that enthusiasm was matched by UPFDA Government Director Andrea Coron and Affiliate Director Kristin Coron, in addition to the workers of the historic Don CeSar Lodge, a Mediterranean-style resort affectionately referred to as the “Pink Palace.” It rolled out the purple carpet for UPFDA attendees because it has achieved for generations of holiday makers to the Gulf Coast since opening its doorways in 1929 on the peak of the Nice Gatsby period earlier than falling into disrepair within the wake of the Nice Melancholy.
Listed on the Nationwide Register of Historic Locations, the Don CeSar was saved from the wrecking ball and re-opened as a full-service resort in 1973, gaining renewed fame when it was featured within the film “As soon as Upon a Time in America” starring Robert De Niro and James Wooden, in addition to the MTV Documentary “Southern Accents” which included a rooftop efficiency by Tom Petty & The Heartbreakers.
Very similar to the Don CeSar, which skilled its fair proportion of ups and downs throughout its storied historical past, UPFDA members and their affiliation had been impacted considerably by the COVID-19 pandemic, however that didn’t imply the group wasn’t working diligently behind the scenes to handle its future. Actually, in the course of the pandemic shutdown, UPFDA launched into an formidable strategic planning course of, the outcomes of which had been unveiled by Committee Chairperson Jackie Angulo on the second day of the convention.
The yearlong course of, facilitated by trade advisor Mark DiNunzio of MarketPoint Options, resulted in a streamlined committee construction, long-term strategic plan, and up to date mission and imaginative and prescient statements.
The brand new committee construction contains an Government Committee led by Tom Forshaw of Forshaw Inc.; an Inner Committee overseen by Karen Furgiuele of Gardex Chemical substances; and an Exterior Committee chaired by Cisse Spragins of Rockwell Labs. Varied subcommittees will carry out further duties of significance to UPFDA and its members. An outline of the three-tiered committee construction seems beneath:
• Advocacy & Ethics
• Governance & Bylaws
• Strategic Planning (Advert Hoc)
• Conferences & Collaboration
• Public Relations
• Regulatory & Authorities Affairs
“The brand new construction was designed to help committee chairs and assist with the transition of recent chairs so the historical past of what every committee has achieved can extra simply be transferred,” Forshaw mentioned. On this means, UPFDA hopes “to construct transparency and suppleness, all in an effort to produce extra advantages to our members and assist promote UPFDA to companions who aren’t but members.”
In offering an outline of the strategic plan in the course of the academic portion of the Spring Convention, Angulo mentioned committee members wished to be respectful of UPFDA’s previous whereas addressing the affiliation’s future.
“The founders of our small group had been in a position to create a corporation the place we might meet and discuss tough topics and produce options that might be useful to the trade,” she mentioned. Because the vice-president of a third-generation enterprise herself (Superior Angran) Angulo mentioned she has been attending UPFDA occasions from the time she was a toddler.
“Once I was younger, individuals had been all the time good and effectively intentioned, consistently instructing me the massive classes in life,” she mentioned. “Now that I’m older and wiser, I perceive that folks solely shared these very private experiences and classes as a result of they believed in what they had been doing and wished to go it alongside. It’s on this spirit that we need to preserve this group shifting ahead.”
Whereas serving on the Strategic Planning Committee with fellow committee members Donna Giacalone, The Bug Cease; Debra Logue, BASF; Rick McDonald, Catchmaster; Scott Riley, MGK; and Forshaw, Angulo mentioned, “I’ve realized to see the wonder within the means of change. I’m satisfied that UPFDA is firmly positioned to serve our trade members.”
But regardless of all that’s been achieved this previous 12 months, Angulo mentioned the committee’s work isn’t achieved. “Total, we imagine this course of will proceed so as to add extra worth to the group. Yearly the strategic considering course of will proceed as annual plans are consistently refined for the betterment of UPFDA.”
Following Angulo on this system had been a sequence of high-profile audio system that addressed the present and future state of the pest management trade, offering insights about the way to survive throughout one of the crucial risky intervals within the historical past of the structural pest management trade.
Good’s session, “Designing, Constructing & Executing a Profitable Technique,” couldn’t have been extra well timed given the a number of challenges dealing with the trade, from provide chain points to an inflationary financial system and worker recruitment to regulatory points.
“Each group wants some kind of a strategic plan,” he mentioned. “Each enterprise wants a progress technique.”
Good, a graduate of the College of Memphis with a level in Economics, added, “It’s all about technique, construction and folks … however you’ll be able to’t begin with the individuals. It’s a must to begin with the technique. Then you definitely put the fitting individuals in the fitting locations to meet your technique.”
Anderson’s session took a have a look at the previous, current and way forward for the structural pest management trade, which not solely survived however thrived in the course of the pandemic due to the enterprise acumen and creativity of PMPs, product suppliers and different trade stakeholders.
Anderson, who holds an MBA in Finance and Operations Administration from The Roy E. Crummer Graduate Faculty of Enterprise at Rollins School, echoed Good’s feedback, urging UPFDA members to take a strategic curiosity of their prospects’ companies.
“You should be extra strategic right this moment and it’s essential assist PMPs be extra strategic right this moment than prior to now,” he mentioned, as a result of the trade is a fleet-based, route-based enterprise that’s beneath huge inflationary strain on account of skyrocketing gasoline, labor and automobile substitute prices. “And we’re nonetheless recovering from what occurred in Q2” of 2020, when the pandemic brought on quite a few lockdowns and enterprise closures. “It’s onerous to think about that there’s not a recession on the horizon,” he mentioned.
Jeff Braun, CEO of Primera, a member-owned cooperative of impartial distributors serving the pest management, turf and decorative markets, adopted Anderson on this system. In his high-energy session titled, “Constructive Connection in a Seemingly All the time Linked World,” Braun shared precious insights about the way to construct and join world-class groups that remodel organizations.
“Connections are mutual,” he mentioned. “There must be advantages for each (events),” citing the work of Dr. Brene Brown, a analysis professor, writer and podcast host, who describes connection as “the vitality that exists between individuals once they really feel seen, heard and valued: once they may give and obtain with out judgement; and once they derive sustenance and power from the connection.”
“A real optimistic connection provides greater than it receives,” Braun noticed, strolling attendees via an train whereby they created their very own “Private Connection Plan.”
Rounding out the tutorial portion of this system was a second presentation by Good titled, “How Suppliers Can Assist PMPs Obtain Their Targets.”
In different affiliation information from the convention:
• Casey Prewitt of Neogen was elected to the UPFDA Board of Administrators, changing Tom Wharton of FMC, who has moved on to a brand new function at FMC.
• Shardra Cropchem Restricted was authorised as the newest UPFDA member firm.
• Patrick Lynch of Bell Laboratories has been chosen to function the UPFDA consultant on the NPMA Board of Administrators, succeeding Tom Forshaw.
Company sponsors for the UPFDA Spring Convention included Bell Laboratories, Superior Angran, Catchmaster, Nisus, PCT and Forshaw.
To study extra about UPFDA or to change into a member, go to www.upfda.com or contact Government Director Andrea Coron at 540-681-2114.
UPFDA Unveils New Emblem, Business PR Marketing campaign
The Public Relations Committee has been busy this previous 12 months, with the affiliation’s new brand and a PR marketing campaign extolling the advantages of UPFDA membership unveiled on the Spring Convention.
The brand new brand encompasses a up to date font and the tagline: “Suppliers of Business Options.”
The centerpiece of the PR marketing campaign is a sequence of adverts that includes UPFDA members describing why they and their corporations profit from UPFDA membership. The sequence of 5 adverts characteristic Cisse Spragins, Rockwell Labs; Tom Forshaw, Forshaw, Inc.; Berry Cothern, Syngenta; Jackie Angulo, Superior Angran; and Karen Furgiuele, Gardex Chemical substances. The adverts will seem within the trade’s commerce publications all through the approaching 12 months.
“Thanks to every of the UPFDA members who had been variety sufficient to be featured within the adverts and share their feedback about why they worth UPFDA,” Committee Chairperson Dan Moreland mentioned.