In Q3 of 2021, Individuals skilled a serious COVID-19 resurgence – by the variety of instances, in individuals’s information feeds and in shoppers’ considerations and behaviors. Based on the Higher Sleep Council’s Q3 2021 Tracker, individuals are reverting towards some attitudes and behaviors exhibited earlier within the pandemic. This comes after seeing some rest of COVID-19 considerations and procuring behaviors earlier in 2021. In these third-quarter outcomes, shoppers are exhibiting revived considerations about COVID-19 and the general surroundings they dwell in. Confidence in journey and in brick-and-mortar procuring and buying has declined on this quarter, versus the earlier quarter, and choice for on-line procuring and buying stays sturdy.
Not surprisingly then, many individuals – virtually two-thirds of these surveyed – mentioned the present surroundings is affecting their sleep. Curiously, extra individuals are reporting their sleep as “good” and “superb”– maybe reflecting the affect of sturdy mattress buying over the previous 18 months and the truth that sleep stays their most vital well being precedence.
Individuals are cocooning once more, spending far more consideration and {dollars} on optimizing their properties for work, training and dwelling. Bed room merchandise/sleep equipment purchases are nonetheless the No. 1 precise and deliberate purchases, and buy intent for mattresses rose barely. This means demand will proceed. Brick-and-mortar purchases of mattresses surpassed on-line purchases for the primary time for the reason that BSC tracker started monitoring individuals’s procuring behaviors in 2020. All of this implies that sleep will stay a excessive precedence for shoppers, and that demand for mattresses is unlikely to dip considerably. It additionally suggests retailers and producers with efficient digital and eCommerce applications will compete extra successfully than others.
Extra particulars about what mattress buyers are pondering, feeling and doing could be discovered within the full report right here: BSC Tracker Outcomes Q3 2021.
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