FAIRFAX Va. — This June 5-11, is Mattress Bug Consciousness Week, an annual designation acknowledged by Chase’s Calendar of Occasions to remind customers to stay alert for mattress bugs throughout journey. The Skilled Pest Administration Alliance (PPMA), which serves as the general public outreach arm of the Nationwide Pest Administration Affiliation (NPMA), is observing this week by educating the general public via varied media relations and social media techniques on the indicators of an infestation and the significance of working with a licensed pest management skilled to deal with an infestation.
“Individuals are wanting to resume their journey plans and this summer time will probably see a major improve compared to the previous two years. Nevertheless, this opens extra vacationers to ever current danger of mattress bug encounters,” mentioned Cindy Mannes, government director of PPMA. “Lodges and rental properties which will have seen fewer guests in current instances, will see an inflow of vacationers, rising their vulnerability to those blood hungry pests. Due to this, it’s crucial for them to have a pest management companion on name ought to a difficulty come up.”
Throughout this Bug Bug Consciousness Week, PPMA, will commit all @PestWorld social media pages to handle these persistent pests, highlighting its mattress bug movies and content material from PestWorld.org. PPMA is asking all pest management corporations to affix on this consciousness initiative by focusing their social media content material on mattress bugs all through the week and to make use of the hashtag #BBAW in all posts.
PPMA additionally created a Mattress Bug Consciousness Week toolkit which is out there for obtain to Mainframe subscribers on PPMAMainframe.org, an unique digital advertising hub containing a whole bunch of customized, professionally designed advertising supplies and belongings for pest management corporations to make use of to advertise their enterprise. The toolkit comprises a customizable press launch, urged social media content material, Mattress Bug Consciousness Week logos, excessive decision pictures, media coaching paperwork and video content material that may be immediately embedded on an organization’s web site.