ST. PETE BEACH, Fla. – After patiently tolerating two-years of Zoom conferences prompted by the COVID-19 pandemic, greater than 50 product suppliers and different trade stakeholders traveled to the “Sunshine State” in late April to fulfill face-to-face on the UPFDA Spring Convention, the place a complete strategic plan for the 54-year-old group was unveiled.
(Click on the next display for a slideshow from the occasion)
The productive, two-day occasion featured a well-attended board of administrators assembly, celebratory cocktail reception and jampacked academic periods that includes shows by Steve Good of Good Methods, Kemp Anderson of Kemp Anderson Consulting and Jeff Braun of Primera Inc.
The assembly was a much-needed respite for many who skilled the disruption of the previous two UPFDA spring conferences, one canceled in 2020 and the opposite held remotely in 2021 due to well being issues associated to the pandemic. But even this yr’s assembly couldn’t utterly keep away from the continued affect of the pandemic with Braun giving his well-received presentation through Zoom “out of an abundance of warning” when he was uncovered to the virus shortly earlier than the occasion.
In kicking off the board of administrators assembly on the primary day of the convention, UPFDA President Tom Forshaw mentioned, “I do know we’ve gotten rather a lot carried out throughout Zoom conferences these previous two years, however there’s no substitute for in-person get-togethers. That’s one of many causes we’re so enthusiastic about this assembly.”
And that enthusiasm was matched by UPFDA Govt Director Andrea Coron and Affiliate Director Kristin Coron, in addition to the workers of the historic Don CeSar Resort, a Mediterranean-style resort affectionately often known as the “Pink Palace.” It rolled out the purple carpet for UPFDA attendees because it has carried out for generations of holiday makers to the Gulf Coast since opening its doorways in 1929 on the top of the Nice Gatsby period earlier than falling into disrepair within the wake of the Nice Melancholy.
Listed on the Nationwide Register of Historic Locations, the Don CeSar was saved from the wrecking ball and re-opened as a full-service resort in 1973, gaining renewed fame when it was featured within the film “As soon as Upon a Time in America” starring Robert De Niro and James Wooden, in addition to the MTV Documentary “Southern Accents” which included a rooftop efficiency by Tom Petty & The Heartbreakers.
Very like the Don CeSar, which skilled its justifiable share of ups and downs throughout its storied historical past, UPFDA members and their affiliation have been impacted considerably by the COVID-19 pandemic, however that didn’t imply the group wasn’t working diligently behind the scenes to deal with its future. The truth is, in the course of the pandemic shutdown, UPFDA launched into an bold strategic planning course of, the outcomes of which have been unveiled by Committee Chairperson Jackie Angulo on the second day of the convention.
The yearlong course of, facilitated by trade advisor Mark DiNunzio of MarketPoint Options, resulted in a streamlined committee construction, long-term strategic plan, and up to date mission and imaginative and prescient statements.
The brand new committee construction consists of an Govt Committee led by Tom Forshaw of Forshaw Inc.; an Inside Committee overseen by Karen Furgiuele of Gardex Chemical compounds; and an Exterior Committee chaired by Cisse Spragins of Rockwell Labs. Numerous subcommittees will carry out further duties of significance to UPFDA and its members. An outline of the three-tiered committee construction seems beneath:
• Advocacy & Ethics
• Governance & Bylaws
• Strategic Planning (Advert Hoc)
• Conferences & Collaboration
• Public Relations
• Regulatory & Authorities Affairs
“The brand new construction was designed to help committee chairs and assist with the transition of latest chairs so the historical past of what every committee has carried out can extra simply be transferred,” Forshaw mentioned. On this manner, UPFDA hopes “to construct transparency and suppleness, all in an effort to provide extra advantages to our members and assist promote UPFDA to companions who aren’t but members.”
In offering an outline of the strategic plan in the course of the academic portion of the Spring Convention, Angulo mentioned committee members needed to be respectful of UPFDA’s previous whereas addressing the affiliation’s future.
“The founders of our small group have been capable of create a company the place we might meet and discuss troublesome topics and convey options that might be useful to the trade,” she mentioned. Because the vice-president of a third-generation enterprise herself (Superior Angran) Angulo mentioned she has been attending UPFDA occasions from the time she was a baby.
“Once I was younger, individuals have been at all times good and properly intentioned, continuously educating me the large classes in life,” she mentioned. “Now that I’m older and wiser, I perceive that folks solely shared these very private experiences and classes as a result of they believed in what they have been doing and needed to go it alongside. It’s on this spirit that we need to maintain this group shifting ahead.”
Whereas serving on the Strategic Planning Committee with fellow committee members Donna Giacalone, The Bug Cease; Debra Logue, BASF; Rick McDonald, Catchmaster; Scott Riley, MGK; and Forshaw, Angulo mentioned, “I’ve discovered to see the wonder within the technique of change. I’m satisfied that UPFDA is firmly positioned to serve our trade members.”
But regardless of all that’s been achieved this previous yr, Angulo mentioned the committee’s work isn’t carried out. “General, we consider this course of will proceed so as to add extra worth to the group. Yearly the strategic considering course of will proceed as annual plans are continuously refined for the betterment of UPFDA.”
Following Angulo on this system have been a sequence of high-profile audio system that addressed the present and future state of the pest management trade, offering insights about tips on how to survive throughout one of the unstable durations within the historical past of the structural pest management trade.
Good’s session, “Designing, Constructing & Executing a Profitable Technique,” couldn’t have been extra well timed given the a number of challenges dealing with the trade, from provide chain points to an inflationary financial system and worker recruitment to regulatory points.
“Each group wants some sort of a strategic plan,” he mentioned. “Each enterprise wants a progress technique.”
Good, a graduate of the College of Memphis with a level in Economics, added, “It’s all about technique, construction and folks … however you’ll be able to’t begin with the individuals. It’s a must to begin with the technique. Then you definitely put the best individuals in the best locations to satisfy your technique.”
Anderson’s session took a have a look at the previous, current and way forward for the structural pest management trade, which not solely survived however thrived in the course of the pandemic due to the enterprise acumen and creativity of PMPs, product suppliers and different trade stakeholders.
Anderson, who holds an MBA in Finance and Operations Administration from The Roy E. Crummer Graduate College of Enterprise at Rollins School, echoed Good’s feedback, urging UPFDA members to take a strategic curiosity of their prospects’ companies.
“It’s essential to be extra strategic in the present day and you should assist PMPs be extra strategic in the present day than up to now,” he mentioned, as a result of the trade is a fleet-based, route-based enterprise that’s beneath monumental inflationary stress attributable to skyrocketing gas, labor and automobile alternative prices. “And we’re nonetheless recovering from what occurred in Q2” of 2020, when the pandemic brought on quite a few lockdowns and enterprise closures. “It’s exhausting to think about that there’s not a recession on the horizon,” he mentioned.
Jeff Braun, CEO of Primera, a member-owned cooperative of impartial distributors serving the pest management, turf and decorative markets, adopted Anderson on this system. In his high-energy session titled, “Optimistic Connection in a Seemingly All the time Linked World,” Braun shared precious insights about tips on how to construct and join world-class groups that remodel organizations.
“Connections are mutual,” he mentioned. “There must be advantages for each (events),” citing the work of Dr. Brene Brown, a analysis professor, creator and podcast host, who describes connection as “the power that exists between individuals once they really feel seen, heard and valued: once they can provide and obtain with out judgement; and once they derive sustenance and energy from the connection.”
“A real constructive connection offers greater than it receives,” Braun noticed, strolling attendees via an train whereby they created their very own “Private Connection Plan.”
Rounding out the academic portion of this system was a second presentation by Good titled, “How Suppliers Can Assist PMPs Obtain Their Targets.”
In different affiliation information from the convention:
• Casey Prewitt of Neogen was elected to the UPFDA Board of Administrators, changing Tom Wharton of FMC, who has moved on to a brand new function at FMC.
• Shardra Cropchem Restricted was accepted as the most recent UPFDA member firm.
• Patrick Lynch of Bell Laboratories has been chosen to function the UPFDA consultant on the NPMA Board of Administrators, succeeding Tom Forshaw.
Company sponsors for the UPFDA Spring Convention included Bell Laboratories, Superior Angran, Catchmaster, Nisus, PCT and Forshaw.
To be taught extra about UPFDA or to develop into a member, go to www.upfda.com or contact Govt Director Andrea Coron at 540-681-2114.
UPFDA Unveils New Emblem, Trade PR Marketing campaign
The Public Relations Committee has been busy this previous yr, with the affiliation’s new emblem and a PR marketing campaign extolling the advantages of UPFDA membership unveiled on the Spring Convention.
The brand new emblem includes a modern font and the tagline: “Suppliers of Trade Options.”
The centerpiece of the PR marketing campaign is a sequence of adverts that includes UPFDA members describing why they and their corporations profit from UPFDA membership. The sequence of 5 adverts function Cisse Spragins, Rockwell Labs; Tom Forshaw, Forshaw, Inc.; Berry Cothern, Syngenta; Jackie Angulo, Superior Angran; and Karen Furgiuele, Gardex Chemical compounds. The adverts will seem within the trade’s commerce publications all through the approaching yr.
“Thanks to every of the UPFDA members who have been form sufficient to be featured within the adverts and share their feedback about why they worth UPFDA,” Committee Chairperson Dan Moreland mentioned.