TACOMA, Wash. – What’s in a reputation? Particularly one that’s restricted to seven characters. Loads if it is without doubt one of the vainness license plates bolted to a Sprague Pest Options service automobile. The Tacoma-based firm that’s in its 96th yr of offering pest administration companies to business purchasers, has a fleet exceeding 300 automobiles and greater than 60 % of them have a conceit plate.
“It has taken on a lifetime of its personal,” stated Larry Treleven, vp of Sprague, who joined the corporate full-time in 1971. “Not solely has it confirmed to be a novel advertising and marketing instrument, but it surely has was a supply of immense pleasure for workers.”
The corporate operates in 10 Western states and has vainness plates for its service automobiles which vary from heavy-duty pickups to compact hybrids and a now a rising variety of electrical automobiles. The Sprague vainness plate custom began as a birthday present to Bob Treleven – Larry and CEO Alfie Treleven’s father – from his youngsters in 1972. That was the primary yr the state of Washington allowed vainness plates to be bought by automobile house owners. The identify on the primary plate – BUGMAN.
“After driving round for a couple of weeks and receiving optimistic suggestions he stated, ‘We could be on to one thing’ and he ordered plates for the corporate’s three different automobiles,” recalled Larry Treleven. “He was fairly pleased with it.”
As we speak, BUGMAN adorns the service automobile of Bob Treleven’s grandson, AJ, Sprague’s director of operations.
As Sprague’s service footprint has grown to 19 service facilities throughout the Western U.S. so has the demand for vainness plates and the must be inventive when producing names. There’s a pleasant competitors amongst staff about their plates and so they usually request the plates be transferred after they obtain a brand new service automobile.
Workers select from an inventory of names and Sprague submits the paperwork in every state and covers the prices. It’s a sizable funding on the corporate’s half, however one that’s nicely price it.
“Purchasers inform us on a regular basis they love the creativity, and, in some circumstances, they’ll keep in mind the plate simpler than the identify of the technician,” stated Treleven. “It has turn into a convention that staff embrace. It’s a part of our heritage and the key sauce that makes Sprague distinctive.”
Sprague President Ross Treleven, a member of the fourth era of Trelevens to steer the corporate, stated the a long time lengthy dedication to the plates makes an often-overlooked merchandise stand out.
“Folks really do take note of the plates, and we obtain a whole lot of optimistic model publicity from them,” stated Ross Treleven. “Folks have left me voice mails telling me they noticed our BUGS4U automobile working at an account, and so they simply wished to say they thought it was cool.”
How inventive are the vainness plate names? Here’s a sampling of the present choices: