During the last 15 years, Richard helped franchisees develop exponentially of their advertising pursuits by the Nationwide Gross sales Evaluation Program, which incorporates weekly convention calls, common macro gross sales summaries and franchise system benchmarks.
Previous to his position at head workplace, Richard has seen the model by a wide range of positions from garden care technicians, gross sales supervisor to ultimately shareholder and normal supervisor. He additionally ran a big multi-unit operation in Canada for practically 10 years.
“Mike’s grown alongside Weed Man, and has all the time given his all to franchisees and the individuals throughout the firm,” stated Jennifer Lemcke, CEO of Weed Man. “Attributable to his tenure, expertise, and high-level efficiency, it’s evident that he’s the proper match for the COO position.”
Along with Richard’s promotion, Erica Knapp, Weed Man’s digital and communications administrators, was named the COO of TurfBot, a robotic mowing idea and sub-brand of Weed Man. Knapp has over 10 years of communications and digital advertising expertise.
Weed Man has additionally restructured its digital advertising and communications division, selling Tawnya Pappin to digital advertising and occasions supervisor and Crystal Shane to digital advertising strategist. The corporate will proceed so as to add extra group members to accommodate the accelerated development.
“As a company, we’ve all the time centered on development and alternative for our individuals and consider within the energy of selling inside,” Richard stated. “Our franchisees do the identical inside their companies, as they’re dedicated to enlargement to maintain upward mobility out there for his or her current group members, whereas buying new expertise who wish to develop with them.”
With the promotions, this locations the individuals throughout the group fixated on evaluating new firm ventures and cascading sources to customer support efforts to maintain the annual high-retention charges and improve the web buyer expertise to assist the franchise community.
About Weed Man
Based in 1970, Weed Man is a community of regionally owned and operated garden care companies offering environmentally accountable fertilization, weed management and built-in pestmanagement providers. Weed Man launched Mosquito Hero in 2021.