Pest management, like practically each different business, just isn’t resistant to present and ongoing labor challenges. As a whole era of staff prepares to retire and the business quickly expands to fulfill demand, the Nationwide Pest Administration Affiliation (NPMA) is working tirelessly to help this want.
The NPMA started its Workforce Growth Program in late 2020. Since then, we have now been tackling the challenges of recruiting expertise and selling pest management as a viable and fascinating business with many job alternatives and profession paths by a jobseeker web site, devoted job board, social media properties and paid advert campaigns.
TARGETING JOB CANDIDATES
The NPMA operates a jobseeker web site, PestControlJobs.com, the place guests can study in regards to the business, advantages and progress potential, profession paths and extra. A strong SEO (search engine marketing) program ensures all web site content material is optimized for prime key phrases that drive visitors from search engines like google.
One of the vital widespread options of the web site is Careers in Motion, the place we accomplice with choose NPMA member corporations to profile an all-star worker and his or her profession progress story. Typically, these are professionals who began their careers as a technician and moved into superior or various roles.
The highest-visited web page of the web site continues to be our devoted and unique job board,
Careers.PestControlJobs.com, which options job postings from NPMA member corporations. Since its launch, the job board has recorded greater than 117,000 complete pageviews and 63,000 complete periods and counting.
Founders Membership members take pleasure in ample advantages, similar to limitless job postings and a highlight within the “Featured Employers” sponsorship part. We additionally run paid advert campaigns on ZipRecruiter and social media to drive visitors on to the job board. In simply over one yr, greater than 3,500 job seekers have submitted functions by the job board.
PROMOTING THE INDUSTRY
We section social messaging and digital adverts for our goal audiences to spotlight the methods through which pest management affords the advantages job seekers are in search of, similar to flexibility, on-the-job coaching, ample alternative for progress and nice pay. Our Fb web page boasts greater than 9,300 Fb followers, and our adverts have garnered greater than 4.3 million impressions since we launched the web page. We additionally make the most of LinkedIn and Instagram Tales campaigns, and we’re including YouTube adverts and content material syndication campaigns to proceed to achieve new audiences on quite a lot of platforms.
There’s additionally a public relations part, the place we work to advertise the business by focused media outreach. Certainly one of our most enjoyable media wins got here in January, when it was introduced that “exterminator” was listed amongst U.S. Information & World Report’s Finest Upkeep and Restore Jobs of 2022. A bonus was lots of the job listings contained inside the characteristic directed readers to our job board, proving that our advertising efforts have been profitable in not solely shining a highlight on the business, but in addition working seamlessly collectively to advertise.
The NPMA is lucky to appreciate this success by the help of our Founders Membership, Patrons Membership, and Gold and Silver Provider degree sponsors. With sponsorship comes many unimaginable and helpful alternatives, similar to limitless job postings for Founders Membership members and Employer Toolkit supplies to assist in the hiring and recruiting course of, which can be found to all sponsorship ranges. All NPMA members get one complimentary job posting a yr.
April is Nationwide Pest Administration Month, which is an ideal time to get entangled and study how one can profit from the innumerable methods we’re reaching job seekers and selling this thriving business. Go to NPMAWorkforce.org to study extra and get entangled right now.