Herrera labored with an email-based artistic workforce and graphics firm Gorilla Print and Wrap on the profitable wrap, which is notable for its pink coloration scheme and for its cartoonish sketch of Herrera greedy a rodent.
“I really like that my wrap represents each the sturdy female facet along with the masculinity required in a male dominated trade,” Herrera mentioned. “The ‘Beast’ was wrapped virtually 10 years in the past and it has made us stand out and be seen in a sea of plain or bland automobiles.”
Herrera mentioned the wrap is doing its job of grabbing consideration. “I’m not kidding after I inform you it has given us a celebrity-like standing. After I present up at an residence constructing, [residents] will say, ‘I see your vans on the highway and I hoped I might see you.’ Folks will ask to take footage of me subsequent to the truck.”
A 20-year pest management trade veteran, Herrera has labored as a customer support consultant and repair technician, and whereas working for Isotech Pest Administration she appeared on the TV program “Verminators” because the present’s lone feminine technician. Herrera launched Kat’s Pest Options in 2010 and runs the corporate with sons Kevin and Ricky, brother Steve, and new member Nick. Herrera mentioned the corporate has grown by way of referrals and has developed a fame as a service supplier that “does no matter it takes” to unravel an issue.
PCT’s judges commented on the wrap:
• This wrap has all the pieces for me. Vibrant colours that seize consideration, a humorous cartoon, a big telephone quantity, photographs of the pests that they management and even social media the place clients can comply with.
• It’s vivid, it’s colourful and I really like the catchy slogan
• Art work is superior. Actually present’s the proprietor’s/firm’s character